Note: This is Part 1 of a 3 part series – Part 1 | Part 2 | Part 3
One of the hardest things to do is to come up with a compelling idea for a new technology business. Here is the process that I use to help uncover hidden opportunities.
I have been asked by a couple of my entrepreneurial friends how I approach marketing. I use a checklist approach. Here is my marketing plan checklist.
As a business owner / manager you have a responsibility to ensure that your employees are productive and happy. Management By Objectives (MBO) is a well known and widely adopted method. While MBO is not perfect, MBO does help to set expectations and goals - attributes of a great working environment.
I think you should practice what you preach. When I talk with new entrepreneurs, I strongly suggest that they start by implementing MBO for themselves.