I have been asked by a couple of my entrepreneurial friends how I approach marketing. I use a checklist approach. Here is my marketing plan checklist.
Posts Tagged ‘Management’
Marketing – Plan For Success
October 26th, 2009Are You a Good Listener?
October 12th, 2009
I never imagined I would write about how to be a good listener. I thought being a good listener was a fundament concept of Networking 101. Apparently not everyone has passed Networking 101.
I have a friend that never listens. All he does is talk (about his business). He could easily go on and on for hours at a time.
Manage Yourself By Objectives
October 5th, 2009As a business owner / manager you have a responsibility to ensure that your employees are productive and happy. Management By Objectives (MBO) is a well known and widely adopted method. While MBO is not perfect, MBO does help to set expectations and goals - attributes of a great working environment.
I think you should practice what you preach. When I talk with new entrepreneurs, I strongly suggest that they start by implementing MBO for themselves.
Your Business – Asset or Baby?
August 3rd, 2009
When I meet with aspiring entrepreneurs, I always ask them what type of business do they want – Asset or Baby?
Inexperienced entrepreneurs try to have it both ways. But it doesn’t work that way. Your business needs to be either an Asset or a Baby.
