I have been asked by a couple of my entrepreneurial friends how I approach marketing. I use a checklist approach. Here is my marketing plan checklist.

1. Define your objectives (goals).
2. Develop a realistic marketing plan.
   • Product (what you’ll sell)
   • Place (how you’ll sell, distributers)
   • Price
   • Promotion
   • Competition/market intelligence
3. Develop a compelling marketing story (include the fundamental elements of who, what, where, when, why, how).
4. Develop a “Real World” sales plan.
5. Develop a realistic territory plan ( retailers, VARs, idependent sales reps, wholesalers and distributors, consultants, manufacturer reps, system integrators, brokers, national buying services, mail order companies, government distribution, TV marketers, superstores, internet/online services, professionals).
6. Develop an account plan.
7. Develop a sales call plan.
8. Now achieve your objectives!

Shaun McNerney

• Previous Entry: Want Privacy? Avoid Email.
• Next Entry: Control Your Internet Image